The Most Searched Italian Wines

The 5 Most Searched Italian Wines Online

The realm of wine is a captivating universe, where enthusiasts from all corners of the world seek and celebrate excellence

Wine-Searcher, the portal that monitors prices and searches for wine labels, provides an exclusive overview of the most searches wines of the moment.

In the ranking of the Top 100 Most Searched-For Wines & Spirits, here are the 5 most searched-for Italian wines:

Fun facts on the most searched wines: 

1. Tenuta San Guido  Sassicaia

In 1968, Sassicaia made its debut on the market, challenging the winemaking traditions of Tuscany at the time.
 
It was the brainchild of Marquis Incisa della Rocchetta, who dreamt of producing a Bordeaux-style wine to compete with the renowned French “cru.”
 
Originally considered a “table wine,” Sassicaia later evolved into a designated appellation, Bolgheri Sassicaia DOC. Notably, this designation is unique in Italy, as it is entirely confined within the grounds of the Tenuta San Guido estate in Bolgheri.

2. Marchesi Antinori  Tignanello

It was the first Sangiovese to be aged in barriques, the first to incorporate non-traditional varieties like Cabernet in its blend, and one of the pioneers in Chianti Classico to abandon the use of white grapes in red wines. A true innovator in the realm of winemaking.
 
The story of Tignanello dates back to 1970 when Piero Antinori had a visionary idea. From the grapes of a single vineyard in San Casciano Val di Pesa – within the Chianti Classico DOCG region – he decided to age Sangiovese in barriques. He aspired to give this wine a distinct identity compared to other Chiantis.

3. Tenuta Masseto

Masseto

The most renowned Italian Merlot, crafted from a vineyard spanning only seven hectares and aged in French oak barriques. Renowned for its exceptional terroirs, it is produced in extremely limited quantities (around 30,000 bottles) due to rigorous selection and commitment to excellence.
 
The first wine produced from the Masseto vineyard was from the 1986 harvest, simply named “Merlot.” The name Masseto appeared on the label starting with the 1987 vintage.

4. Tenuta Ornellaia  Ornellaia

Since 2005, Axel Heinz has been the winemaker at Ornellaia, elevating the brand to an international level. Born in Munich to a French mother and a German father, Heinz studied oenology in Bordeaux, where he embarked on his winemaking career.

5. Marchesi Antinori

Solaia

Solaia came into existence almost by chance in 1978 when there was an excess production of Cabernet Sauvignon. Marchese Piero Antinori, along with the world-renowned oenologist Giacomo Tachis, decided to harvest and vinify this international grape variety separately.

Approximately 3,600 bottles were produced and named Solaia, a name inspired by the sun-drenched hill in the vineyard from which the grapes originate. Solaia comes from about 20 hectares of vines and is only produced in the finest vintages (hence it was not made in the years 1980, 1981, 1983, 1984, and 1992).

The most searched Italian wines by the Ethyly community

Ethyly compared the most searched-for wines on Wine Searcher with those most sought after by our community. In the list of the most sought-after wines by the Ethyly community, Pergole Torte and Barolo Giacomo Conterno stand out in comparison to Masseto and Solaia.

Montevertine

Pergole Torte

Pergole Torte was the first Sangiovese made in purity in the Radda in Chianti area.

The Montevertine estate was purchased in 1967 by Sergio Manetti, a steel industrialist from Poggibonsi, who enjoyed spending his vacations there.

The labels of its wines are masterpieces created by the artist Alberto Manfredi, adding an artistic touch to this extraordinary winemaking creation.

Giacomo Conterno

Barolo Monfortino

The Riserva Monfortino, produced by the renowned Giacomo Conterno winery, has a history that dates back to 1924.

Giacomo Conterno, son of Giovanni, brought this iconic label to life by creating the Riserva Monfortino for the first time.

In 1974, the purchase of the “Francia” cru in Serralunga d’Alba marked a pivotal moment, leading the winery to focus exclusively on cultivating its own vineyards.

6 factors that make these wines unique and sought after

Wines such as Sassicaia, Tignanello, Solaia, and others mentioned are considered among the most sought after for various reasons, often combining factors of quality, history, accolades, and appeal to collectors.

Explore the 6 key factors:

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