Blog » 5 Tips for Selling more Wine on Ethyly

5 Tips for Selling more Wine on Ethyly

From detailed descriptions to personalized shipping options, discover how to maximize your sales.

5 Tips for Selling More Wine on Ethyly

Ethyly is a marketplace that allows individuals and professionals to buy and sell wine online.

To keep buyers excited and make selling a breeze, Ethyly ensures a straightforward process and a unique wine-searching experience. Each user is verified, and all listings are carefully checked.

Here are 5 simple tips to boost your sales on Ethyly:

1. Provide a detailed wine description

To encourage users to purchase your wine, it’s beneficial to provide a detailed description of your bottles.

In addition to filling out mandatory fields, it’s crucial to be honest and precise in describing the condition of what you’re selling, allowing the buyer to know exactly what they are purchasing.

That’s why Ethyly requests specifying the fill level, the condition of the capsule, and the label.

Offering accurate information and precise descriptions not only helps build trust with buyers but also prevents return requests due to discrepancies between the listing and the received product.

A clear and comprehensive description not only enhances the buyer’s experience but also ensures a seamless selling process.

2. Upload High-Quality Photos

One of the most effective ways to attract more buyers is by showcasing your bottles with high-quality photos.

Investing in the visual appeal of your listing significantly helps capture the attention of potential buyers and highlights your offer to its fullest potential.

In general, remember to:

Clearly display all bottles for sale in your listing.
Choose a cover image that provides a clear and comprehensive view of the listing’s contents.
Always use a neutral background to give the images a professional appearance.
Include shots of the back label.
Showcase the fill level.
Avoid uploading cropped, blurry photos, or those containing items not for sale.

For additional guidance, refer to the “Photo Guide” during the listing upload process.

3. Set the right price

Establishing the correct price is crucial to speed up the selling process. A price that is too high might place your offering out of the market, while a price that is too low could result in missed profit opportunities.

Market Comparison

Buyers who shop for wine online often compare prices across major platforms. Before determining the price for your bottles, Ethyly always recommends comparing offers on various wine shop websites and specialized search engines. This ensures a clear understanding of your wines’ market positioning, allowing you to establish a price that aligns with your objectives.

Strategic Discounts

As a general rule, the greater the discount compared to the average market price, the higher the likelihood of selling your wine quickly. However, this doesn’t mean underselling your bottles. It’s crucial to position your prices not too far from the market average.

Additional Factors

Nevertheless, a wine’s value isn’t solely determined by the market price; its condition, storage, and the seller’s reputation also play vital roles. When assessing your bottles, consider these elements to obtain a more accurate estimate of your wines’ true value. As a result, if you’re a private seller, it may not always be suitable to apply the same pricing strategy as wine shops or professional sellers. This is because professional sellers often provide additional guarantees regarding the bottle’s storage conditions

Ethyly’s Valuation Feature

Ethyly is committed to assisting you in strengthening your position as a seller by providing features such as the ability to follow other users, gain followers, and a comprehensive review system, all aimed at helping you build a loyal network.

If you’re uncertain about the value of your wine or what price to set, use Ethyly’s valuation feature. In less than 48 hours, you’ll receive a thorough valuation of your wine from our experts. This service is designed to offer you valuable insights into the worth of your wine, ensuring informed and strategic pricing decisions

4. Offer Multiple Shipping Options

At Ethyly, we believe every user should have the ability to create their own digital storefront. That’s why you can customize shipping methods and costs according to your preferences.

The more shipping options you provide, the higher the likelihood of selling your wine, as you tap into a broader audience.

You can offer options such as handpick order, set a minimum order value for free shipping, enable buyers to purchase multiple items in a single order through Combined Shipping, and choose the European countries where you want to sell.

Additionally, you have the flexibility to apply fixed national shipping costs or costs based on the quantity of bottles.

Specifically, Combined Shipping allows for a significant reduction in overall shipping expenses. This not only provides a cost benefit to buyers but also encourages the purchase of multiple bottles, optimizing your sales opportunities.

5. Choose Between Single or Multiple Listings

When it comes to selling wine bottles, the decision between a single listing and a multiple listing is crucial. The selling strategy may vary, considering that buyers often base their purchase decisions on factors like quantity or quality.

Ethyly recommends opting for multiple listings when:

You have multiple bottles of a medium-value wine: if the price of your bottles is not exceptionally high, list them all together, as many buyers are inclined to purchase in quantity when it comes to wines with a reasonable unit price.
Vertical: avoid splitting a vertical. The value of a vertical lies in the diversity of vintages. Now on Ethyly, you can conveniently upload up to three different wines in a multiple listing.

If you possess multiple high-value bottles, consider selling them individually.

This strategy helps you prevent a decrease in the overall listing price and expands the potential buyer base, increasing the likelihood of making a sale. Your decision should align with your unique selling requirements. Selling high-value bottles individually allows for a higher price per bottle, although it may take more time to sell each one. Conversely, a single listing can speed up the selling process, but you might need to set a lower per-bottle unit price.

Remember that the sales strategy can vary depending on your goal.

Ethyly is committed to providing its users with the best buying and selling opportunities in the wine industry.

Through practical advice aimed at improving the quality of listings, price application, and sales strategy tailored to individual needs, Ethyly opens the doors to a more informed, rewarding, and satisfying wine trading experience for all its users.

Ethyly Vintage Chart